Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews
| Main Author: | Shimp, Terence A. |
|---|---|
| Other Authors: | Andrews, J. Craig |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Australia : South-Western Cengage Learning, 2013 |
| Edition: | 9th ed. |
| Subjects: |
Advertising.
Communication in marketing. Direct marketing. Sales promotion. |
| Tags: |
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| LEADER | 01002nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 0068131 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9781111580216 |c 12110 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.123 |b S46A39 2013 | |
| 100 | 1 | |a Shimp, Terence A. | |
| 245 | 1 | 0 | |a Advertising, promotion, and other aspects of integrated marketing communications |b / |c Terence A. Shimp, J. Craig Andrews |
| 250 | |a 9th ed. | ||
| 260 | |a Australia : |b South-Western Cengage Learning, |c 2013 | ||
| 300 | |a xxii, 729 p. : |b illus. ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Direct marketing. | |
| 650 | 0 | |a Sales promotion. | |
| 700 | 1 | |a Andrews, J. Craig | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 04:26:50 |d 2022-09-06 16:08:33 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r at |s eng |t 2013 |u 9th ed. |v Advertising, promotion, and other aspects of integrated marketing communications / | ||