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Record Citations
APA Citation
Shimp, T. A., & Andrews, J. C. (2013). Advertising, promotion, and other aspects of integrated marketing communications (9th ed.). Australia: South-Western Cengage Learning.
MLA CitationShimp, Terence A., and J. Craig Andrews. Advertising, Promotion, and Other Aspects of Integrated Marketing Communications. 9th ed. Australia: South-Western Cengage Learning, 2013.
Warning: These citations may not always be 100% accurate.