Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews
| Main Author: | Shimp, Terence A. |
|---|---|
| Other Authors: | Andrews, J. Craig |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Australia : South-Western Cengage Learning, 2013 |
| Edition: | 9th ed. |
| Subjects: |
Advertising.
Communication in marketing. Direct marketing. Sales promotion. |
| Tags: |
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| Physical Description: |
xxii, 729 p. : illus. ; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and indexes. |
| ISBN: |
9781111580216 |