Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch
| Main Author: | Belch, George E. |
|---|---|
| Other Authors: | Belch, Michael A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Singapore : McGraw-Hill Education, 2015 |
| Edition: | 10th ed. |
| Subjects: |
Advertising.
Communication in maketing. Sales promotion. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| LEADER | 00948nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 0068129 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9789814575119 |c 1515 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5823 |b B44A39 2015 | |
| 100 | 1 | |a Belch, George E. | |
| 245 | 1 | 0 | |a Advertising and promotion : an integrated marketing communications perspective |b / |c George E. Belch, Michael A. Belch |
| 250 | |a 10th ed. | ||
| 260 | |a Singapore : |b McGraw-Hill Education, |c 2015 | ||
| 300 | |a xxxvi, 842 p. : |b illus. ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in maketing. | |
| 650 | 0 | |a Sales promotion. | |
| 700 | 1 | |a Belch, Michael A. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 00:54:20 |d 2022-09-08 16:25:20 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r si |s eng |t 2015 |u 10th ed. |v Advertising and promotion : an integrated marketing communications perspective / | ||