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Record Citations
APA Citation
Belch, G. E., & Belch, M. A. (2015). Advertising and promotion : an integrated marketing communications perspective (10th ed.). Singapore: McGraw-Hill Education.
MLA CitationBelch, George E., and Michael A Belch. Advertising and Promotion : An Integrated Marketing Communications Perspective. 10th ed. Singapore: McGraw-Hill Education, 2015.
Warning: These citations may not always be 100% accurate.