Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students / Ira Kaufman, Chris Horton
| Main Author: | Kaufman, Ira |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York, NY. : Routledge, 2015 |
| Subjects: |
Internet marketing.
Marketing -- > Management. |
| Tags: |
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| 020 | |a 9780415716758 |c 1320 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.1265 |b K39D53 | |
| 100 | 1 | |a Kaufman, Ira | |
| 245 | 1 | 0 | |a Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students |b / |c Ira Kaufman, Chris Horton |
| 260 | |a New York, NY. : |b Routledge, |c 2015 | ||
| 300 | |a xlll, 353 p. : |b illus. ; |c 19 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 04:03:01 |d 2022-09-06 16:28:48 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 2015 |v Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students / | ||