Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students / Ira Kaufman, Chris Horton
| Main Author: | Kaufman, Ira |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York, NY. : Routledge, 2015 |
| Subjects: |
Internet marketing.
Marketing -- > Management. |
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| Physical Description: |
xlll, 353 p. : illus. ; 19 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780415716758 |