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Record Citations
APA Citation
Kaufman, I. (2015). Digital marketing : integrating strategy and tactics with values, a guidebook for executives, managers, and students. New York, NY.: Routledge.
MLA CitationKaufman, Ira. Digital Marketing : Integrating Strategy and Tactics With Values, a Guidebook for Executives, Managers, and Students. New York, NY.: Routledge, 2015.
Warning: These citations may not always be 100% accurate.