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Consumer behaviour : applications in marketing / Robert East, Malcolm Wright, Marc Vanhuele

Main Author: East, Robert
Other Authors: Vanhuele, Marc, Wright, Malcolm
Format: MONOGRAPHS
Language: English
Published: Los Angeles, CA. : SAGE Pub., 2013
Edition: 2nd ed.
Subjects: Consumer behavior.
Consumer behavior -- > Psychological aspects.
Consumer behavior -- > Social aspects.
Marketing.
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