Consumer behaviour : applications in marketing / Robert East, Malcolm Wright, Marc Vanhuele
| Main Author: | East, Robert |
|---|---|
| Other Authors: | Vanhuele, Marc, Wright, Malcolm |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Los Angeles, CA. : SAGE Pub., 2013 |
| Edition: | 2nd ed. |
| Subjects: |
Consumer behavior.
Consumer behavior -- > Psychological aspects. Consumer behavior -- > Social aspects. Marketing. |
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| Physical Description: |
x, 337 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781446211236 |