Advertising and promotion : an integrated marketing communications approach / Chris Hackley
| Main Author: | Hackley, Chris |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Los Angeles, CA. : SAGE Pub., 2012 |
| Edition: | 2nd ed. |
| Subjects: |
Advertising --
> Social aspects.
Advertising -- > Brand name products. Advertising. Sales promotion. |
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|---|---|---|---|
| 001 | 0061812 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9781849201469 |c 1322 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5823 |b H33A39 2012 | |
| 100 | 1 | |a Hackley, Chris | |
| 245 | 1 | 0 | |a Advertising and promotion : an integrated marketing communications approach |b / |c Chris Hackley |
| 250 | |a 2nd ed. | ||
| 260 | |a Los Angeles, CA. : |b SAGE Pub., |c 2012 | ||
| 300 | |a xii, 333 p. : |b illus. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising -- |x Social aspects. | |
| 650 | 0 | |a Advertising -- |x Brand name products. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Sales promotion. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 04:05:22 |d 2022-09-11 08:38:26 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r cau |s eng |t 2012 |u 2nd ed. |v Advertising and promotion : an integrated marketing communications approach / | ||