Advertising and promotion : an integrated marketing communications approach / Chris Hackley
| Main Author: | Hackley, Chris |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Los Angeles, CA. : SAGE Pub., 2012 |
| Edition: | 2nd ed. |
| Subjects: |
Advertising --
> Social aspects.
Advertising -- > Brand name products. Advertising. Sales promotion. |
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| Physical Description: |
xii, 333 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781849201469 |