Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent
| Main Author: | Vincent, Laurence |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Amacom, 2012 |
| Subjects: |
Branding (Marketing)
Costomer loyalty. Brand name products. |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9780814416761 |c 858 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.1255 |b V55B73 | |
| 100 | 1 | |a Vincent, Laurence | |
| 245 | 1 | 0 | |a Brand real : how smart companies live their brand promise and inspire fierce customer loyalty |b / |c Laurence Vincent |
| 260 | |a New York : |b Amacom, |c 2012 | ||
| 300 | |a xii, 257 p. : |b illus. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Costomer loyalty. | |
| 650 | 0 | |a Brand name products. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-06 17:53:22 |d 2022-09-06 16:14:33 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 2012 |v Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / | ||