Brand real : how smart companies live their brand promise and inspire fierce customer loyalty / Laurence Vincent
| Main Author: | Vincent, Laurence |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Amacom, 2012 |
| Subjects: |
Branding (Marketing)
Costomer loyalty. Brand name products. |
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| Physical Description: |
xii, 257 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780814416761 |