Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
| Main Author: | Perreault, William D. |
|---|---|
| Other Authors: | Cannon, Joseph P., McCarthy, E. Jerome |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill/Irwin, 2008 |
| Edition: | 16th ed. |
| Subjects: |
Marketing.
Marketing -- > Management. Marketing -- > Planning. |
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| LEADER | 00945nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 0060129 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9780073529806 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b P47B38 2008 | |
| 100 | 1 | |a Perreault, William D. | |
| 245 | 1 | 0 | |a Basic marketing : a marketing strategy planning approach |b / |c William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy |
| 250 | |a 16th ed. | ||
| 260 | |a Boston : |b McGraw-Hill/Irwin, |c 2008 | ||
| 300 | |a xxxviii, 790 p. : |b illus. ; |c 28 cm. + CD-ROM. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing -- |x Planning. | |
| 700 | 1 | |a Cannon, Joseph P. | |
| 700 | 1 | |a McCarthy, E. Jerome | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 00:57:57 |d 2022-09-07 10:07:27 |e mut |f n |g 2018-11-24 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 2008 |u 16th ed. |v Basic marketing : a marketing strategy planning approach / | ||