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Record Citations
APA Citation
Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2008). Basic marketing : a marketing strategy planning approach (16th ed.). Boston: McGraw-Hill/Irwin.
MLA CitationPerreault, William D., Joseph P Cannon, and E. Jerome McCarthy. Basic Marketing : A Marketing Strategy Planning Approach. 16th ed. Boston: McGraw-Hill/Irwin, 2008.
Warning: These citations may not always be 100% accurate.