Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy
| Main Author: | Perreault, William D. |
|---|---|
| Other Authors: | Cannon, Joseph P., McCarthy, E. Jerome |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill/Irwin, 2008 |
| Edition: | 16th ed. |
| Subjects: |
Marketing.
Marketing -- > Management. Marketing -- > Planning. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxxviii, 790 p. : illus. ; 28 cm. + CD-ROM. |
| ISBN: |
9780073529806 |