Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne d. Gremler
| Main Author: | Zeithaml, Valarie A. |
|---|---|
| Other Authors: | Bitner, Mary Jo, Gremler, Dwayne D. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill/Irwin, 2006 |
| Edition: | 4th ed. |
| Subjects: |
Customer services.
Marketing. Service industries -- > Marketing. |
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| Physical Description: |
xxvii, 708 p. : illus. ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0072961945 |