Record Citations

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2006). Services marketing : integrating customer focus across the firm (4th ed.). Boston: McGraw-Hill/Irwin.

Zeithaml, Valarie A., Mary Jo Bitner, and Dwayne D Gremler. Services Marketing : Integrating Customer Focus Across the Firm. 4th ed. Boston: McGraw-Hill/Irwin, 2006.