Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne d. Gremler
| Main Author: | Zeithaml, Valarie A. |
|---|---|
| Other Authors: | Bitner, Mary Jo, Gremler, Dwayne D. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill/Irwin, 2006 |
| Edition: | 4th ed. |
| Subjects: |
Customer services.
Marketing. Service industries -- > Marketing. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| LEADER | 00967nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 0059855 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0072961945 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HD9980.5 |b Z48S37 2006 | |
| 100 | 1 | |a Zeithaml, Valarie A. | |
| 245 | 1 | 0 | |a Services marketing : integrating customer focus across the firm |b / |c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne d. Gremler |
| 250 | |a 4th ed. | ||
| 260 | |a Boston : |b McGraw-Hill/Irwin, |c 2006 | ||
| 300 | |a xxvii, 708 p. : |b illus. ; |c 26 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Service industries -- |x Marketing. | |
| 700 | 1 | |a Bitner, Mary Jo | |
| 700 | 1 | |a Gremler, Dwayne D. | |
| 991 | |a MONOGRAPHS |b 9 |c 2018-11-07 00:57:23 |d 2022-09-06 09:53:47 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 2006 |u 4th ed. |v Services marketing : integrating customer focus across the firm / | ||