Integrated marketing communication in advertising and promotion / Terence A. Shimp
| Main Author: | Shimp, Terence A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
China : South-Western Pub.; 2010 |
| Edition: | 8th ed. |
| Subjects: |
Advertising.
Communication in marketing. Direct marketing. Sales promotion. |
| Tags: |
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| Physical Description: |
xx, 668 p. : illus. ; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0324665314 |