Integrated marketing communication in advertising and promotion / Terence A. Shimp
| Main Author: | Shimp, Terence A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
China : South-Western Pub.; 2010 |
| Edition: | 8th ed. |
| Subjects: |
Advertising.
Communication in marketing. Direct marketing. Sales promotion. |
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| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0324665314 |c 896 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.123 |b S45I58 2010 | |
| 100 | 1 | |a Shimp, Terence A. | |
| 245 | 1 | 0 | |a Integrated marketing communication in advertising and promotion |b / |c Terence A. Shimp |
| 250 | |a 8th ed. | ||
| 260 | |a China : |b South-Western Pub.; |c 2010 | ||
| 300 | |a xx, 668 p. : |b illus. ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Direct marketing. | |
| 650 | 0 | |a Sales promotion. | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-07 04:31:51 |d 2022-09-06 16:08:22 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r cc |s eng |t 2010 |u 8th ed. |v Integrated marketing communication in advertising and promotion / | ||