Integrated marketing communication in advertising and promotion / Terence A. Shimp
| Main Author: | Shimp, Terence A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
China : South-Western Pub.; 2010 |
| Edition: | 8th ed. |
| Subjects: |
Advertising.
Communication in marketing. Direct marketing. Sales promotion. |
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