Sell the brand first : how to sell your brand and create lasting customer loyalty / Dan Stiff
| Main Author: | Stiff, Dan |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 2006 |
| Subjects: |
Brand name products --
> Social aspects.
Brand name products. Customer loyalty. Customer relations. Customer satisfaction. |
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| Physical Description: |
xx, 259 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0071470425 |