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Record Citations
APA Citation
Stiff, D. (2006). Sell the brand first : how to sell your brand and create lasting customer loyalty. New York: McGraw-Hill.
MLA CitationStiff, Dan. Sell the Brand First : How to Sell Your Brand and Create Lasting Customer Loyalty. New York: McGraw-Hill, 2006.
Warning: These citations may not always be 100% accurate.