Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault
| Main Author: | Perreault, William D. |
|---|---|
| Other Authors: | McCarthy, E. Jerome |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 2005 |
| Edition: | 2005-2006 ed. |
| Subjects: |
Marketing.
Marketing -- > Management. |
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