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Record Citations
APA Citation
Perreault, W. D., & McCarthy, E. J. (2005). Applications in basic marketing : clippings from the popular business press (2005-2006 ed.). New York: McGraw-Hill.
MLA CitationPerreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing : Clippings From the Popular Business Press. 2005-2006 ed. New York: McGraw-Hill, 2005.
Warning: These citations may not always be 100% accurate.