Applications in basic marketing : clippings from the popular business press / E. Jerome McCarthy, William D. Perreault
| Main Author: | Perreault, William D. |
|---|---|
| Other Authors: | McCarthy, E. Jerome |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 2005 |
| Edition: | 2005-2006 ed. |
| Subjects: |
Marketing.
Marketing -- > Management. |
| Tags: |
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| 100 | 1 | |a Perreault, William D. | |
| 245 | 1 | 0 | |a Applications in basic marketing : clippings from the popular business press |b / |c E. Jerome McCarthy, William D. Perreault |
| 250 | |a 2005-2006 ed. | ||
| 260 | |a New York : |b McGraw-Hill, |c 2005 | ||
| 300 | |a vii, 215 p. : |b illus. ; |c 25 cm. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 700 | 1 | |a McCarthy, E. Jerome | |
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