Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
| Main Author: | Clow, Kenneth E. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Pearson, 2010 |
| Edition: | 4th ed. |
| Subjects: |
Advertising.
Communication in marketing. |
| Tags: |
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| Physical Description: |
478 p. : illus. ; ; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780138157371 |