Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack
| Main Author: | Clow, Kenneth E. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Pearson, 2010 |
| Edition: | 4th ed. |
| Subjects: |
Advertising.
Communication in marketing. |
| Tags: |
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| LEADER | 00844nam a2200205 a 4500 | ||
|---|---|---|---|
| 001 | 0055888 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9780138157371 |c 761 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.123 |b C46I57 2010 | |
| 100 | 1 | |a Clow, Kenneth E. | |
| 245 | 1 | 0 | |a Integrated advertising, promotion, and marketing communications |b / |c Kenneth E. Clow, Donald Baack |
| 250 | |a 4th ed. | ||
| 260 | |a Upper Saddle River, NJ. : |b Pearson, |c 2010 | ||
| 300 | |a 478 p. : |b illus. ; |c ; 27 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in marketing. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 02:09:35 |d 2022-09-06 16:07:45 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 2010 |u 4th ed. |v Integrated advertising, promotion, and marketing communications / | ||