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Record Citations
APA Citation
Clow, K. E. (2010). Integrated advertising, promotion, and marketing communications (4th ed.). Upper Saddle River, NJ.: Pearson.
MLA CitationClow, Kenneth E. Integrated Advertising, Promotion, and Marketing Communications. 4th ed. Upper Saddle River, NJ.: Pearson, 2010.
Warning: These citations may not always be 100% accurate.