Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Peterson, Robert A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : pearson Education, 2007 |
| Edition: | 11th ed. |
| Subjects: |
Marketing.
Marketing -- > Decision making. Marketing -- > Management. |
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| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.135 |b K37S87 2007 | |
| 100 | 1 | |a Kerin, Roger A. | |
| 245 | 1 | 0 | |a Strategic marketing problems : cases and comments |b / |c Roger A. Kerin, Robert A. Peterson |
| 250 | |a 11th ed. | ||
| 260 | |a Upper Saddle River, NJ. : |b pearson Education, |c 2007 | ||
| 300 | |a x, 722 p. : |c 27 cm. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing -- |x Decision making. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 700 | 1 | |a Peterson, Robert A. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 02:16:43 |d 2022-09-07 09:36:14 |e mut |f n |g 2017-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 2007 |u 11th ed. |v Strategic marketing problems : cases and comments / | ||