Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Peterson, Robert A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : pearson Education, 2007 |
| Edition: | 11th ed. |
| Subjects: |
Marketing.
Marketing -- > Decision making. Marketing -- > Management. |
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| Physical Description: |
x, 722 p. : 27 cm. |
|---|---|
| ISBN: |
0132335719 |