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Record Citations
APA Citation
Kerin, R. A., & Peterson, R. A. (2007). Strategic marketing problems : cases and comments (11th ed.). Upper Saddle River, NJ.: pearson Education.
MLA CitationKerin, Roger A., and Robert A Peterson. Strategic Marketing Problems : Cases and Comments. 11th ed. Upper Saddle River, NJ.: pearson Education, 2007.
Warning: These citations may not always be 100% accurate.