Marketing strategy : a decision-focused approach / Orville C. Walker, John W. Mullins
| Main Author: | Walker, Orville C. |
|---|---|
| Other Authors: | Mullins, John W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill, 2001 |
| Edition: | 6th ed. |
| Subjects: |
Marketing --
> Management.
Marketing. Marketing -- > Decision making. Strategic planning. Industrial management. |
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| 020 | |a 0071263917 |c 775 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b W34M37 2008 | |
| 100 | 1 | |a Walker, Orville C. | |
| 245 | 1 | 0 | |a Marketing strategy : a decision-focused approach |b / |c Orville C. Walker, John W. Mullins |
| 250 | |a 6th ed. | ||
| 260 | |a Boston : |b McGraw-Hill, |c 2001 | ||
| 300 | |a xx, 346 p. : |b illus. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing -- |x Decision making. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Industrial management. | |
| 700 | 1 | |a Mullins, John W. | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 00:40:06 |d 2022-09-07 10:17:37 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 2001 |u 6th ed. |v Marketing strategy : a decision-focused approach / | ||