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Record Citations
APA Citation
Walker, O. C., & Mullins, J. W. (2001). Marketing strategy : a decision-focused approach (6th ed.). Boston: McGraw-Hill.
MLA CitationWalker, Orville C., and John W Mullins. Marketing Strategy : A Decision-focused Approach. 6th ed. Boston: McGraw-Hill, 2001.
Warning: These citations may not always be 100% accurate.