Marketing management : an asian perspective / Philip Kotler, Kevin Lane Keller
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Ang, Swee Hoon, Keller, Kevin Lane, Leong, Siew Meng |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Singapore : Prentice Hall, 2009 |
| Edition: | 5th ed. |
| Subjects: |
Marketing --
> Management.
Marketing. |
| Tags: |
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| Physical Description: |
xxxviii, 750 p. : illus. ; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9789810679934 |