Marketing management : an asian perspective / Philip Kotler, Kevin Lane Keller
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Ang, Swee Hoon, Keller, Kevin Lane, Leong, Siew Meng |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Singapore : Prentice Hall, 2009 |
| Edition: | 5th ed. |
| Subjects: |
Marketing --
> Management.
Marketing. |
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| 001 | 0050390 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9789810679934 |c 950 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.13 |b K68M39 2009 | |
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Marketing management : an asian perspective |b / |c Philip Kotler, Kevin Lane Keller |
| 250 | |a 5th ed. | ||
| 260 | |a Singapore : |b Prentice Hall, |c 2009 | ||
| 300 | |a xxxviii, 750 p. : |b illus. ; |c 27 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Ang, Swee Hoon | |
| 700 | 1 | |a Keller, Kevin Lane | |
| 700 | 1 | |a Leong, Siew Meng | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 02:59:05 |d 2022-09-07 09:52:07 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r si |s eng |t 2009 |u 5th ed. |v Marketing management : an asian perspective / | ||