Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Crittenden, Victoria L., Lamb, Charles W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill/Irwin, 2002 |
| Edition: | 7th ed. |
| Subjects: |
Marketing.
Selling. |
| Tags: |
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| Physical Description: |
xvi, 685 p. : illus. ; 25 cm. + CD-ROM |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0072429461 |