Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Crittenden, Victoria L., Lamb, Charles W. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill/Irwin, 2002 |
| Edition: | 7th ed. |
| Subjects: |
Marketing.
Selling. |
| Tags: |
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| 020 | |a 0072429461 |c 645 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415 |b C73S87 2002 | |
| 100 | 1 | |a Cravens, David W. | |
| 245 | 1 | 0 | |a Strategic marketing management cases |b / |c David W. Cravens, Charles W. Lamb, Victoria L. Crittenden |
| 250 | |a 7th ed. | ||
| 260 | |a Boston : |b McGraw-Hill/Irwin, |c 2002 | ||
| 300 | |a xvi, 685 p. : |b illus. ; |c 25 cm. + CD-ROM | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Selling. | |
| 700 | 1 | |a Crittenden, Victoria L. | |
| 700 | 1 | |a Lamb, Charles W. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 00:57:07 |d 2022-09-07 11:36:02 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 2002 |u 7th ed. |v Strategic marketing management cases / | ||