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Record Citations
APA Citation
Cravens, D. W., Crittenden, V. L., & Lamb, C. W. (2002). Strategic marketing management cases (7th ed.). Boston: McGraw-Hill/Irwin.
MLA CitationCravens, David W., Victoria L Crittenden, and Charles W Lamb. Strategic Marketing Management Cases. 7th ed. Boston: McGraw-Hill/Irwin, 2002.
Warning: These citations may not always be 100% accurate.