Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Peterson, Robert A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Pearson Education, 2004 |
| Edition: | 10th ed. |
| Subjects: |
Marketing.
Marketing -- > Decision making. Marketing -- > Management. |
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| 050 | 4 | |a HF5415.135 |b K37S87 2004 | |
| 100 | 1 | |a Kerin, Roger A. | |
| 245 | 1 | 0 | |a Strategic marketing problems : cases and comments |b / |c Roger A. Kerin, Robert A. Peterson |
| 250 | |a 10th ed. | ||
| 260 | |a Upper Saddle River, NJ. : |b Pearson Education, |c 2004 | ||
| 300 | |a 696 p. : |c 28 cm. | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Marketing -- |x Decision making. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 700 | 1 | |a Peterson, Robert A. | |
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