Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Peterson, Robert A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Pearson Education, 2004 |
| Edition: | 10th ed. |
| Subjects: |
Marketing.
Marketing -- > Decision making. Marketing -- > Management. |
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| Physical Description: |
696 p. : 28 cm. |
|---|---|
| ISBN: |
0131230301 |