« Back to Record
Record Citations
APA Citation
Kerin, R. A., & Peterson, R. A. (2004). Strategic marketing problems : cases and comments (10th ed.). Upper Saddle River, NJ.: Pearson Education.
MLA CitationKerin, Roger A., and Robert A Peterson. Strategic Marketing Problems : Cases and Comments. 10th ed. Upper Saddle River, NJ.: Pearson Education, 2004.
Warning: These citations may not always be 100% accurate.