Consumer behavior in fashion / Michael R. Solomon
| Main Author: | Solomon, Michael R. |
|---|---|
| Other Authors: | Rabolt, Nancy J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2004 |
| Subjects: |
Clothing and dress --
> Marketing.
Consumer behavior. Consumers -- > Psychology. Consumers' preferences. Fashion merchandising. Consumer protection. |
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