Consumer behavior in fashion / Michael R. Solomon
| Main Author: | Solomon, Michael R. |
|---|---|
| Other Authors: | Rabolt, Nancy J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2004 |
| Subjects: |
Clothing and dress --
> Marketing.
Consumer behavior. Consumers -- > Psychology. Consumers' preferences. Fashion merchandising. Consumer protection. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
xiv, 542 p. : illus. , 26 cm. |
|---|---|
| ISBN: |
013081122X |