Consumer behavior in fashion / Michael R. Solomon
| Main Author: | Solomon, Michael R. |
|---|---|
| Other Authors: | Rabolt, Nancy J. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2004 |
| Subjects: |
Clothing and dress --
> Marketing.
Consumer behavior. Consumers -- > Psychology. Consumers' preferences. Fashion merchandising. Consumer protection. |
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| 100 | 1 | |a Solomon, Michael R. | |
| 245 | 1 | 0 | |a Consumer behavior in fashion |b / |c Michael R. Solomon |
| 260 | |a Upper Saddle River, NJ. : |b Prentice Hall, |c 2004 | ||
| 300 | |a xiv, 542 p. : |b illus. , |c 26 cm. | ||
| 650 | 0 | |a Clothing and dress -- |x Marketing. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Consumers -- |x Psychology. | |
| 650 | 0 | |a Consumers' preferences. | |
| 650 | 0 | |a Fashion merchandising. | |
| 650 | 0 | |a Consumer protection. | |
| 700 | 1 | |a Rabolt, Nancy J. | |
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