Principles of marketing / Philip Lotler
Main Author: | Kotler, Philip |
---|---|
Other Authors: | Armstrong, Gary |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Upper Saddle River, NJ. : Prentice Hall, 2004 |
Edition: | 10th ed. |
Subjects: |
Marketing.
Selling. |
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100 | 1 | |a Kotler, Philip | |
245 | 1 | 0 | |a Principles of marketing |b / |c Philip Lotler |
250 | |a 10th ed. | ||
260 | |a Upper Saddle River, NJ. : |b Prentice Hall, |c 2004 | ||
300 | |a 661 p. : |c 28 cm. | ||
650 | 0 | |a Marketing. | |
650 | 0 | |a Selling. | |
700 | 1 | |a Armstrong, Gary | |
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