Principles of marketing / Philip Lotler
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2004 |
| Edition: | 10th ed. |
| Subjects: |
Marketing.
Selling. |
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| Physical Description: |
661 p. : 28 cm. |
|---|---|
| ISBN: |
0131212761 |