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Record Citations
APA Citation
Kotler, P., & Armstrong, G. (2004). Principles of marketing (10th ed.). Upper Saddle River, NJ.: Prentice Hall.
MLA CitationKotler, Philip, and Gary Armstrong. Principles of Marketing. 10th ed. Upper Saddle River, NJ.: Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.